Some would say that the quickest way to be successful in business is to identify a need in the market—then find a way to fill that need. One person who took that advice to heart is Rebecca Berrebi, founder of a litigation funding consultancy firm that just opened.
An LFJ Conversation with Michael Kelley, Partner, Parker Poe
Some would say that the quickest way to be successful in business is to identify a need in the market—then find a way to fill that need. One person who took that advice to heart is Rebecca Berrebi, founder of a litigation funding consultancy firm that just opened.
Above the Law details that Berrebi’s company, Avenue 33 LLC, provides expertise on legal finance to firms, investors, litigants, and others. The company advises on how to get maximum value in any litigation funding situation including case management, monetization, deal structuring, and enforcement. Berrebi uses her years of experience in the business and legal world to provide valuable guidance to her clients.
When asked about her high level of optimism for the Litigation Finance industry, Berrebi had a lot to say. Her experience in Big Law and with litigation funding has given her a unique perspective on the issues facing funders today. The three stakeholders in any funding situation, the firm, the litigant, and the investors, may all have different motives, but must pool resources and expertise to reach a common goal.
Sadly, not all of Berrebi’s experiences with litigation funding were positive—some were learning experiences. When parties come into a case without a full understanding of all that litigation funding can do, the results can be contentious, involving wasted time and resources. With that in mind, Berrebi’s optimism comes from a place of knowledge and experience, having successfully navigated choppy legal waters in the past.
Avenue 33 is exactly the sort of service potential litigants should look into when considering the use of litigation funding. A neutral party that can offer advice without having a stake in the proceedings is likely to benefit anyone needing to make an informed decision.
